Did you know…
- According to InternetRetailer.com, up to 85% of people are more likely to buy a product if they first saw an animated explainer video.
- Dropbox grew from 0 to 1 MILLION users in a short 5 years, on their website they had just a logo and an explainer video.
- Another company, called CrazyEgg, added animation video to their site and increased conversions by 64%
Most of these reasons are related to psychological factors. People buy for emotional reasons, never logical.
Pattern Interruption
Let me explain…
As soon as someone start watching an explainer video, it grabs their attention big time because in their brain it creates what we call “pattern interruption”.
Now imagine this… you’re among a group of people and you clap your hands ONCE but really loud. What do you think would happen?
Apart from the fact that they’ll think you didn’t take your pills, most likely everyone will pause and turn to you with a weird look to see what’s going on, right?
You have their attention because something unusual just happened that people didn’t expect. That’s an example of a pattern interruption. The same goes with explainer videos; it gives people the “unexpected” touch they need to give their 100% focus — at least for the first few seconds.
We’re all visually wired
Next, what keeps the momentum and engagement going is the fact that we’re all visually wired and engaged to signs, graphics, etc.
In fact, studies have shown that 50% of our brain is involved in visual processing and 150 milliseconds is all it takes for us to understand a visual scene.
That’s why while driving a car you see a red sign with a picture that indicates the road is dangerous from falling rocks instead of using a sign with writing on it that says “BE CAREFUL! FALLING ROCKS!”. That’s because visual processing is in our brain and DNA. We understand visuals much better and faster.
The next piece of the puzzle: Storytelling
Since childhood we’ve been enjoying listening to fun stories. We imagine ourselves in there.
When pattern interruption, visual processing and storytelling are done right, it becomes an ENGAGEMENT cocktail and makes people feel connected with you and feel good about buying from you. That’s why explainer videos work. And that’s why businesses are hiring wizMotions to create engaging animation videos for them.
If you want to get this neuro-scientific methodology implemented into your next video, and do it without costing you a fortune, then click the button below to schedule a 100% FREE No-Commitment Consultation call with one of our business growth specialists.
Whether you want to convert more prospects into customers… make your phone ring more often… or if you just want to explain a complicated idea or product quickly and easily… wizMotions can help!
That’s why thousands of startups, small businesses and Fortune 500 companies such as Google, McDonalds, Kaspersky, CBS, and more choose wizMotions.
Today it’s your turn, so let’s talk!
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