There are pros and cons to using whiteboard or regular videos to market and advertise you business, product, or service, but how do you know which one is the right one for you.  Choosing to create a video for your business is not something that should be taken lightly, because regardless of the cost, it is still an investment.

There are many positive points to using a whiteboard video or explainer video, as well as some cons.  Likewise, there are pros and cons to using a regular video as well.  In this article we will look at a few of the pros and cons of both types of videos.  While it is not to be used as an exhaustive list, it should give you a general idea of the pros and cons of each.

Pro’s of Whiteboard Videos

  Whiteboard videos can be written and designed to make communicating any information fun and attention grabbing.

  Whiteboard videos are memorable.  A whiteboard video is just that, a video drawn with a white board as the background.  They are simple, and offer no distractions such as multiple actors (or actresses) or even images that may not connect with the viewer.

  Whiteboard videos always contain very strong and specific call to action.  If your viewer is interested, there should be no mistake concerning what they need to do to respond.

  Whiteboard videos are very economical to produce (from wizMotions!) and do not require frequent updates if the appearance of the product changes.

Con’s of Whiteboard Videos

  Whiteboard videos do not have the ability to be created using multiple characters that interact or speak.

 The characters in whiteboard videos are one dimensional and are drawn in a way that makes them only appear to be moving or reacting.

Pro’s of Regular Videos

  Regular videos offer the ability to give detailed images of an image or a product.  This would be important if you had a specific piece of equipment that you wanted the viewer to see exactly what it looked like, rather than simply having a drawing or sketch of it.

 Regular videos allow you to incorporate multiple characters that can interact.

Con’s of Regular Videos

  Regular videos tend to be very specific, making it difficult to simply give an overview of the benefits of a product or service.

  Regular videos, if done poorly or by a non-professional production group can make your company or product look bad.

 In a regular video there may be stimuli, such as an actor or scene that actually detract from the message being delivered to the viewer.   Your viewer may have difficulty connecting.

Your product and service are unique and must be considered when deciding which type of video to use.  Some products and services lend themselves more to one type of video. Educate yourself and decide what outcome you want to achieve.  Know why you want a video and what you hope the video will help you accomplish.