Whiteboard animation, the art of having a video drawn in front of the viewer, is extremely popular and effective in creating explainer videos. This type of animation is commonly used for training video as well as for social media advertising. Like anything, whiteboard animation has its advantages and disadvantages. However, after reading through whiteboard animation’s superior features, I think you’ll agree that its pros outweigh the cons.
You’re on a budget
Whiteboard animation is fairly inexpensive. There’s no big crew to hire, actors, or locations necessary. The process is very straightforward and can be achieved in a short period of time, typically several days to a few weeks from start to finish.
Your subject matter is complex
Is your subject complicated? Does it normally take a lot of explanation for people to understand? If so, whiteboard is great at simplifying content. It’s often easier to show intricate pathways visually in addition to presenting otherwise high focusing information in the same manner, with visual representation accompanied by verbal narration pointing out the specifics. Whiteboard animation makes the subject matter more digestible by providing it in small chunks in an entertaining manner.
You don’t want to use live actors
The process of hiring actors for a video is time consuming and expensive. Additionally, it’s a hassle. You have to schedule, direct, and deal with these people for sometimes long shoot days. You may or may not be able to get them to project the message you want in the proper way. Your audience may not find them appealing or engaging. There is a lot riding on the investment of using live actors. Plus, they’re real people, you can’t make them do magical things such as jump across rooftops to use your new product (unless of course you hire stuntmen, but then again, more time and money). With animation you can make your “actors” do anything you want.
Your subject matter is boring
It’s alright, we all sometimes have to admit that our content is difficult to sit through, thus the need to make it more entertaining. Whiteboard animation can do just that. Think about the excitement of cartoons. Even as adults, cartoons are fun to watch. Your video can evoke those same emotions by being animated versus a talking head or tons of on-screen text. If you subject manner is dull, turn to whiteboard to spice it up.
You have a lot of material to cover
Do you have a ton of information to get out there and hope to get it out in the shortest amount of time possible so people actually continue to pay attention? Whiteboard animation is perfect for you. By presenting the material on screen visually and supporting with audio narration you are able to cover material more quickly while still maintaining the same high level of instruction and education.
You want to use this video on social media
Every business these days finds they must incorporate social media into their strategies in one way or another. Whiteboard animation videos are appealing to the casual scroller as they want to stick around to see what is being drawn. So literally “draw” your viewers in with an exciting whiteboard animation video today!