Online video advertisements are one of the most effective and engaging ways to connect with your audience. A picture is worth 1,000 words — but a video is unquestionably more impactful. Videos explain complex concepts, products and services in an easily understandable and entertaining way.
Our high-quality whiteboard animation videos provide a simple and fun format for you to communicate with your desired audience.
What Is a Whiteboard Animation Video?
If you’ve been online in the past five years, you’ve probably seen a whiteboard animation video. This popular format involves an artist hand-illustrating along with a narrator reading the script. The illustrations are drawn on a whiteboard.
Whiteboard animation videos typically cost the least to make because of their simple design. These videos almost always have the whiteboard background and black illustrations, sometimes with another color thrown in to make it pop.
In this video format, both the visuals and audio are dedicated to explaining your concept with few distractions, so you can be sure viewers will get the desired message clearly and completely.
Why Whiteboard Animation Videos Stand Out
During a whiteboard animation video, the audience is drawn in by the constant movement of the illustrations and wants to see how the final product turns out. This helps you hold the audience’s attention longer and share more information.
Whiteboard animation videos also effectively communicate complex or technical concepts because they illustrate ideas and allow viewers to process the information visually.
When Should You Use Whiteboard Animation?
Whiteboard videos are usually the preferred format for technical, intricate, boring or dense information. If you have a large amount of hard-to-understand content, these videos are a great option to break it down for your viewers.
This animated video style also offers simple, clean aesthetics that can work for B2B, B2C and internal use within your company. Scripts and illustrations can incorporate humor or remain professional and informative without losing their entertainment value