As their name suggests, explainer videos are used to explain an idea or concept to your target audience. Usually, explainer videos combine graphic motion animations with a voice-over that talks your viewers through the visuals they’re seeing for a well-rounded explanation.
These videos allow you to communicate complex topics in a concise, easy-to-understand way that helps your viewers understand the concept and encourages them to engage with you and your business.
You can use explainer videos to communicate with any target audience, whether they’re potential customers, active clients or even internal employees. This video format offers super versatility, so you can explain any concept to every type of viewer.
Explainer videos also vary in how they approach explanations. Some common types of explainer video styles include:
This explainer video style offers step-by-step explanations to teach your viewers how to accomplish something or use a product you offer.
These videos typically explain the benefits of purchasing or using a product or service from your company. They can also offer information explaining your company as a whole.
These videos break down a complex concept and explain it piece by piece. You can also use them to demonstrate and explain how a product or service works.
This format presents a common question and then immediately offers a detailed answer. If your business has frequently asked questions (FAQs), this is a great way to provide answers.
wizMotions offers several explainer video animation options to help you communicate your concepts with viewers, including character-driven 2D animation, detailed 3D animation, whiteboard videos and even simple motion-graphic animations.
We’ll work together to pick the animation style that best lends itself to the explanation you must offer. For example, if your concept involves great technical detail, a 3D animated explainer video might be the best option to help your audience visualize the process.
At wizMotions, we make videos using proven neuroscience principles that allow us to understand your audience’s psyche. We know people don’t have the attention span or patience to read text that explains something complicated or even just takes up time.
Instead, viewers want the information delivered to them in easy-to-understand, bite-sized pieces. Explainer videos help you deliver your information quickly and effectively to impatient viewers who might otherwise click away.
These videos are also useful for explaining difficult concepts that might lose details or comprehension with just text. A large portion of the population learns better when they can visualize a concept instead of just reading a line of text until it clicks. Pairing auditory explanations with visual demonstrations and representations can help them truly grasp the information.
Our team at wizMotions has everything you need from your custom explainer video company. We take care of every element of your video, from creating the script to animating and recording voice-overs.
We can meet any deadline, with normal turnaround times of two to three weeks. If you need your video sooner, just let us know and we can provide expedited services.