‘How long should my video script be?”is almost everyone’s question.

The short and easy answer: as long as it takes to say what you need to say.

So we know that people buy for emotional reasons – it’s rarely logical (almost never!). And the truth is that as long as your message hits the emotional “hot” buttons, the length of the video is mostly irrelevant.

In fact, our research experience and data shows that the highest converting videos are actually in the 500 – 2000 word range (in some cases even more) because the content is interesting and people are watching it because they want to solve a problem.

A 1 minute video should be approximately 150-170 words.

Example: Let’s say you have a video script and it’s 744 words. The best way to calculate the length of your video is to just divide your script word count by 160

(average word count per minute). So for a 744 word script it is: 744 / 160 = 4.65 (that means your video is going to be around 4:30-4:40 minute long.

Again, don’t stress over “length”…make sure your message is right and this shouldn’t be an issue.