Making an outstanding animated explainer video is an art form, but it need not be overly complicated. As long as you follow some best practices and keep it engaging, your animated video should earn back its cost by providing you with increased leads, better brand recognition, beefed up SEO and more sales. To make an effective video, it’s just as important to know what not to do with your video so you can avoid mistakes that are sure to doom a video. With that in mind, here are seven things you absolutely must avoid when creating an animated explainer video for your brand.
Making it too LongWe’ve talked before about the ideal length of an explainer video and what makes it an ideal length. Some people believe in hard caps of a minute or 90 seconds, but it all depends on what you’re trying to accomplish with the video. A quick reference guide is:
- Overview/Intro to brand: one minute or less
- Explanation of process/product/service: Between two and three minutes
- Education or training: No time limit necessary, but if it’s too long, consider splitting it into a series of videos.