This week we are heeding the advice (and listening to the dulcet Australian accent) of marketing expert Ben Angel as he outlines the four biggest fears that people have when it comes to video marketing and how to overcome those fears and start making millions in sales. (That’s not guaranteed, of course.)
These tips come from a video Angel made for Entrepreneur and he starts off that video with the revelation that businesses that use video marketing grow 49% faster year-over-year than businesses that don’t use it.
Although he has been using video marketing for years, Angel reveals that in the past 12 months alone, video marketing has generated over a million bucks in sales for him and a few million views that have helped grow his brand internationally.
It’s no secret anymore that video marketing brings people to your brand, but many businesses are still stuck when it comes to getting started. Let’s take a look at why this is.
1. Scared of Being on Camera
The first roadblock Angel identifies is people’s fear of being in front of the lens. However, as the marketing maven points out, you don’t even have to be in front of the camera yourself if you’re shy.
- Use animated video (we like this suggestion)
- Hire an affordable spokesperson from Fivrr
The best thing about hiring a spokesperson, Angel notes, is that they’re already used to being on camera and they will likely already have their own studio setup.
For those who do want to be on camera for their own business, Angel has these suggestions:
Just do it.
Angel himself says his first several videos were terrible and he looked obviously scared, but he did it anyway and it just takes (a lot of) practice to get used to. Also, some of his worst videos still generated over $15k in sales, so there’s that.
Jot down all of the key points you want to hit.
Before you film, close your eyes and visualize yourself being relaxed while recording the video and hitting on all your key points.
“Rewind” and “fast forward” your visualization in your mind several times as quickly as possible.
“This tricks your subconscious mind into thinking that you’ve already been there and done it before so when you eventually sit in front of the camera it’s familiar and easy to do,” Angel advises.
2. Cost and Budgeting
As most people know nowadays, video doesn’t have to cost a lot. If you want things to look professional, but don’t want to spend the money up front until you see some results, Angel says you can get your scripts ready and rent equipment for a day to shoot with.
Once you do decide to take the plunge and buy some equipment, you can use your phone to shoot (at least to start) and buy an inexpensive lapel microphone and LED light bank off of Amazon. When you fully commit to video, Angel says, it’s really convenient to have all of the equipment on hand and ready to go.
We’ll interject here that you can also save money by hiring the most affordable animation studio in the market. (That’s us. We’re talking about us.) Here, look at this conveniently placed call to action:
3. Fear of Making Mistakes
You’re going to mess up multiple times.
That’s not a bad thing, though. Even Ben Angel, when he first started, had to do multiple takes to get it right.
Here are his “sneaky, little tricks” that he likes to use now that he’s a video marketing pro:
- Take a couple of L-Theanine tablets to calm yourself. (It’s a natural green tea extract.)
- Edit out mistakes instead of trying to do a perfect take in one go.
- Realize you’re going to make mistakes, but don’t let fear of making mistakes hold you back.
It’s important to get over this fear, Angel says, because video marketing content is so useful. If he were to do a public speaking tour, Angel notes, he would have to be on stage every single day for a year to reach the same amount of people he can reach online from just continually driving traffic to his videos.
4. Lack of Strategy
Not having any sort of strategy also burdens businesses that are hoping to get into video marketing, Angel says, particularly because they don’t know what type of videos to produce.
We’ve covered before the many types of videos you can create as part of a video marketing strategy. Angel suggests that at the very least you need two:
- A direct sales video for your core product or service that speaks directly to the audience and encourages them to purchase or inquire.
- Educational videos that show people how to solve a problem they have.
(Animation works great for either of these. Just sayin’.)
Regardless of what type of videos you use, you should always have a call to action. At the very least, you should have the good ol’ “like, subscribe, comment and share” CTA at the end of your video.
Once you figure things out, you can create your own templates for scripts and shots and really get rolling.
In the meantime, here is another call to action from us:
Click here to schedule an appointment with WizMotions to see how we can help you make the perfect business video.