1. More VideoHere’s a question: How much video is your business currently using? And here’s the answer: It doesn’t matter! Regardless of how much video your business is using, do more of it. You simply can never have enough video content online. Cisco studies have predicted that almost 70% of total internet traffic throughout 2017 will have been generated by video views and they expect that to rise to 82% by 2021. With phones continually getting more sophisticated and data plans consistently becoming more affordable, people are watching more video more often. Over 50% of marketers say video is the content type that earns the best ROI and it gets shared a whopping 1,200% more than text and images combined. Of course, you need to be strategic about video. Some ideas to get you started on your more video resolution:
- Use Rocketium or Adobe Spark to create quick videos out of your blog content.
- Use Facebook Live to take people behind the scenes of your operation so they can meet the people who make your business run.
- Host a Q&A session via live video.
- Invest in some animated explainer videos.
- Watch engagement soar.
2. Connect Your Content to the Buyer’s JourneyIn a perfect world, all content would offer some kind of value. You can help make the world just a little more perfect by making sure your content always offers value to viewers. The best and easiest way to do that is to aim content at people at the various stages of the buyer’s journey. People rarely start at “I’m going to buy a motorcycle.” They go through the stages of not even knowing they want to buy one to thinking about it to seriously looking at which one to buy to being ready to drop some money down. You should make it a resolution to have content for every segment of that journey. For example:
- Not even aware they want a motorcycle
- 5 West Coast Motorcycle Trips You Have to Do Before You Die
- Thinking about buying a motorcycle
- 6 Ways Road Tripping on a Motorcycle Totally Beats Doing it by Car
- Deciding which type of motorcycle to buy
- Standard, Cruiser, Sport, Touring or Sport Touring: Which Type of Motorcycle is Best for You?
- Ready to buy
- 4 Red Flags to Watch for that Tell You You’re at a Bad Motorcycle Dealership