Making it too LongWe’ve talked before about the ideal length of an explainer video and what makes it an ideal length. Some people believe in hard caps of a minute or 90 seconds, but it all depends on what you’re trying to accomplish with the video. A quick reference guide is:
- Overview/Intro to brand: one minute or less
- Explanation of process/product/service: Between two and three minutes
- Education or training: No time limit necessary, but if it’s too long, consider splitting it into a series of videos.