Social Media Videos

Since the internet became a mainstream fixture in homes, we have been using it to connect with others through social media. According to data collected by Hootsuite, more than 4.2 billion people around the world use social media, and they spend an average of 2 hours and 25 minutes on their preferred platforms every day.

With this massive audience base, it’s no wonder social media marketing strategies have moved to the forefront of advertising.

Social media platforms are often the first place potential customers encounter your brand, and high-quality videos are a great way to get these users to engage, become familiar with your business and become active customers.

The Power of Social Media Advertising Videos

Videos are the perfect medium for advertising on social media because they have the power to stop the scroll. People spending time on their favorite platforms scroll through content until they find something that captures their attention and makes them pause. The dynamism of a video is often enough to catch their eye and draw them in.

Once you’ve got their attention, you need to deliver entertaining content. Videos tend to hold a viewer’s attention longer than other types of advertisements because they are dynamic and move from one thing to the next to keep the storyline progressing.

Your video can cover a wide array of topics, from promoting a special deal or product to making big announcements or explaining a concept to viewers. Whatever the topic is, videos are fun and entertaining enough that viewers will likely pay attention.

Social media advertising videos allow you to simplify complex topics and deliver information users might otherwise ignore. They allow people to process information visually and increase the likelihood that your viewers will remember what they’ve seen.