Since the internet became a mainstream fixture in homes, we have been using it to connect with others through social media. According to data collected by Hootsuite, more than 4.2 billion people around the world use social media, and they spend an average of 2 hours and 25 minutes on their preferred platforms every day.
With this massive audience base, it’s no wonder social media marketing strategies have moved to the forefront of advertising.
Social media platforms are often the first place potential customers encounter your brand, and high-quality videos are a great way to get these users to engage, become familiar with your business and become active customers.
Videos are the perfect medium for advertising on social media because they have the power to stop the scroll. People spending time on their favorite platforms scroll through content until they find something that captures their attention and makes them pause. The dynamism of a video is often enough to catch their eye and draw them in.
Once you’ve got their attention, you need to deliver entertaining content. Videos tend to hold a viewer’s attention longer than other types of advertisements because they are dynamic and move from one thing to the next to keep the storyline progressing.
Your video can cover a wide array of topics, from promoting a special deal or product to making big announcements or explaining a concept to viewers. Whatever the topic is, videos are fun and entertaining enough that viewers will likely pay attention.
Social media advertising videos allow you to simplify complex topics and deliver information users might otherwise ignore. They allow people to process information visually and increase the likelihood that your viewers will remember what they’ve seen.
While any video content can communicate with viewers, no other format creates quite the same impact as animated videos. Animated videos captivate your audience by providing a cute, colorful cartoon for them to watch.
In animated videos, the possibilities for your content are endless. You can accomplish things that would be impossible with actors, like sending characters to space or the depths of the ocean. This creativity opens doors and enhances the entertainment value of your video without digging deep into your budget.
Our team at wizMotions offers four styles of animation to bring your custom social media videos to life:
We’ll help you figure out which style will work best for your project.
At wizMotions, our goal is to create visually appealing and effective videos for your social media that will attract customers, gain attention and drive conversions for your business. We work with you every step of the way — from the storyboard and script to animations and voice-overs — to create a 100% custom video to meet your needs.
If you’re ready to start creating social media animated videos, you can give us a call or schedule a time to chat with our team for a free, no-obligation consultation.