As a leading supplier of custom made whiteboard animation videos for businesses, many customers come to wizMotions looking for videos for their business in the form of RSA style videos. There are a few RSA videos online that have become quite popular, which in turned peaked the curiosity and interest of people looking to communicate their message in a new and exciting way.

So basically someone sees this RSA-style video somewhere online and then searches for “whiteboard animation” and sees our name at the top of the list 🙂

These RSA-style videos are done in a “collage” type of style.  What that means is that all of the illustrations combine to form one large illustration where elements tie into another.  Here’s an example of one we have done…this is the final look at all the drawings combined into each other:

Here’s an RSA animation style video we recently did for a client, the final drawing is below as well…

Here is the final full illustration as it looks when complete.

This is different from another style which we typically do, which is doing a “scene by scene” video. In that type of video, there is a scene of illustrations, and then another scene, and then another, etc…in this style they don’t all combine into one giant collage at the end.

There are PRO’s and CON’s to each style. At wizMotions, we usually prefer doing scene by scene videos because in our opinion they are easier to watch and easier for the brain to “digest”. The collage style of RSA videos looks “cool” but often times there is so much going on it can be difficult for the viewer to absorb all of the information.

What matters most of all to our clients is results, and results matter to us. Our clients want more leads, more conversions, more sales, more customers. Sometimes just because a video looks “cool” doesn’t mean it’s effective.  At wizMotions we like being effective, while being cool is just a nice byproduct 🙂

However, we don’t believe RSA style collage videos are ineffective. They just have to done right. With whiteboard videos, we like to say “less is more”. Whiteboard videos keep attention because the viewer is able to watch the visuals unfold in front of their eyes. It’s a true “explainer” video, like a person in front of you explaining something with doodles on a piece of paper.

By keeping the illustrations simple, yet effective and to the point, the viewer is not only able to easily watch the scene unfold, but can easily digest the message and take the action that you want them to take.  This is a factor for any type of video, whether it’s RSA style or not.

If  you would like your own RSA style video, we can help.  Click here to contact us or give us a call at 732-943-3337 and we will be glad to have a free consultation with you and discuss your project in more detail.