Have you ever watched an infomercial demonstrating a product that promises to solve all your problems? If you’ve experienced this scenario, you know a little about product demonstrations or explainer videos.
This type of video’s primary purpose is to explain a product or service to your potential customers in the hopes that they will buy it. Though televised infomercials are often overdramatized and silly, our product demonstration videos are carefully crafted based on neuroscientific principles. They can showcase your product or service and break into your customers’ minds to convince them to make a purchase.
Product explainer videos are effective marketing tools because they allow your audience to get a taste of your product or service and help quell any doubts about functionality.
In your video, you can go beyond demonstrating how to use a product and break down exactly how it functions to produce results. Provide details and allow potential customers to get up close and personal with your product.
Video is an ideal medium for concisely explaining a product that is complex or abstract. Products that aren’t physical objects, such as services or software, can be hard to understand and conceptualize without a well-crafted product explainer video.
These videos also provide the opportunity to create a narrative your viewers can connect with personally. When you present a common problem and provide a solution, your audience gets to experience what it would be like to purchase your product and eliminate the issue.
While many infomercials choose live-action product demonstrations, the style has become a common trope. To stand out, you have to do something more interesting — animation.
Animated product video services allow you to create videos that stand out without investing money in actors, sets or special effects. With animation, there are endless possibilities for what you can depict and create.
At wizMotions, we offer four styles of animation for product demo videos:
Each animation style offers distinct advantages for demonstrating your products. For example, to show the mechanics of a technical product, you could use a 3D animation video and blow up the mechanisms to reveal your device’s inner workings.
wizMotions will help you determine what animation style best suits your product or service for the most effective demonstration video.
Our product demonstration video company has worked with more than 1,100 customers. More than 40% loved our work so much that they came back for more. We offer fully transparent pricing with no surprise fees, so you always know what your video will cost.
Our in-house team of artists completes every step of your product demo video service, from scriptwriting and storyboarding to animating and recording voice-overs. Doing everything in-house keeps our prices low, our communication smooth and our turnaround times fast.
Give us a call at 732-943-3337 to learn more, or contact us online for a free, no-commitment consultation with our team.