Product Explainer Videos

Have you ever watched an infomercial demonstrating a product that promises to solve all your problems? If you’ve experienced this scenario, you know a little about product demonstrations or explainer videos.

This type of video’s primary purpose is to explain a product or service to your potential customers in the hopes that they will buy it. Though televised infomercials are often overdramatized and silly, our product demonstration videos are carefully crafted based on neuroscientific principles. They can showcase your product or service and break into your customers’ minds to convince them to make a purchase. 

Why Product Demonstration Videos Work

Product explainer videos are effective marketing tools because they allow your audience to get a taste of your product or service and help quell any doubts about functionality. 

In your video, you can go beyond demonstrating how to use a product and break down exactly how it functions to produce results. Provide details and allow potential customers to get up close and personal with your product.

Video is an ideal medium for concisely explaining a product that is complex or abstract. Products that aren’t physical objects, such as services or software, can be hard to understand and conceptualize without a well-crafted product explainer video.

These videos also provide the opportunity to create a narrative your viewers can connect with personally. When you present a common problem and provide a solution, your audience gets to experience what it would be like to purchase your product and eliminate the issue.