Any internet marketer, from the seasoned pro all the way to the most inexperienced beginner, will tell you that building a brand is the lifeblood of any online venture. The ONLY way to build a brand is to be visible. That means traffic, traffic, traffic. So, whatever you can do to improve traffic statistics will also greatly improve your online business.
Most marketers already know about search engine optimization (SEO). This is an important aspect of driving traffic but can be an incredibly time consuming endeavor. It can takes months or even years to see a rise in the position in which your website shows in a Google search. Another popular route to take is known as pay-per-click (PPC). This is a method that uses paid ads to send traffic to your desired site. PPC can be highly beneficial, but it will also consume a lot of your budget.
Why not use whiteboard video animation?
An effective way to drive traffic or gain leads and potential sales is to effectively use the power of video marketing. And one of the hottest new ways to transform the message of your website through video marketing is through whiteboard animation videos.
Chances are you’ve heard of YouTube. It’s the 3rd most visited site in the world (behind Google and Facebook) and can bring serious amounts of daily traffic! Imagine if you could tap into only 1/1,000,000 of that traffic…it would be enough traffic to get filthy rich!
Now, YouTube offers options that allow viewers to share your whiteboard video animation videos on social media accounts such as Facebook (#1 in world traffic) and Twitter (#11 in world traffic) easily and seamlessly right from within Youtube. This allows for the potential to build an astronomical amount of exposure.
An added benefit of having whiteboard video animation on YouTube is that Google actually owns YouTube.
So what does that mean for you?
Well, it’s pretty obvious from looking at the search results pages from Google that it ranks it’s own Youtube properties quite high. If I have a popular Youtube video about “apples”, if it becomes popular enough, it will actually show up at the top of Google for anyone that searches for the word ‘apples”. Do you ever see any video from Vimeo ranking in Google? Nope.
Along those same lines, if you have a high ranking video on YouTube that gets alot of views and votes and comments, it will even more likely get ranked higher on Google. This means more and more traffic.
You may be able to increase your site’s ranking and traffic with a simple viral video. The more people that watch it, the more they share it on Facebook and Twitter, meaning more watchers, and then more sharing, and on and on and on…becoming viral.
As you can see, videos are by far one of the most underutilized tools in a marketer’s arsenal today. More views brings more traffic which brings more views. And this all builds your brand.
What about on your website?
Many of the top marketers today have seen their conversion rates skyrocket with the use of whiteboard video animation on their squeeze pages, blogs, and sales pages. All of which are important to maximizing results.
These top guys have gotten to where they are today by being creative, using the top techniques, and testing those techniques to ensure that they work. The only reason that you may see a video on a popular marketer’s sales page is because they’ve tested every other method in the past and have found that videos work the best.
Within the past several years, the use of whiteboard video animation has become increasingly popular. Marketers from all over the world use them to promote their product or service or just to get their name out there to build their brand and to be seen as an authority within their niche.
Undoubtedly, in the coming years, video marketing will become essential for anyone that wants to have a strong presence for their brand within the internet world. Check out our video scribing service to see how we can help your business flourish like never before.
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