Customer Onboarding Videos

Once a customer has purchased your product, it may seem like your work is done, but you still have to prove your value. Customers who have purchased a product aren’t always convinced they’ve made the right decision. In this delicate time, they need some early satisfaction to affirm their purchase, or they may walk away or request a return.

Customer onboarding videos allow you to provide some instant gratification and customer support that can help solidify their decision to purchase products and services from you. These videos give them introductory information and can create a positive first impression of your product and brand.

Create Loyal Customers With Onboarding Videos

Onboarding videos give you the perfect opportunity to create a connection with your customers. Instead of leaving your customers with no follow-up, you can proactively create a sense that you care and want the best for your customers.

During the initial setup and use of your product — no matter what it is — there are many opportunities for frustration that could cause customers to give up or change their minds. Proactive customer service through an onboarding video helps you get ahead of those issues. 

Customers who feel supported are more likely to stick around and experience loyalty toward your company. This often translates to good reviews and recommendations that drive more leads.

Onboarding videos can deliver any information you think your customers may need to get started, including a welcoming message, tutorials or how-to guides, product demonstrations, self-help and troubleshooting tips, or answers to frequently asked questions (FAQs).