Their Story

EmpoweredAgent.com is a niche payroll company that provides payroll services plus a suite of bonus services for one low price. A platform geared towards Allstate agents, EmpoweredAgent.com understands the unique needs of agents and offers them an opportunity to increase their return on investment from 0% to 641% for no additional costs.

Jeff, the founder of EmpoweredAgent.com, feels confident that if Allstate agents are made aware of the services available to them, switching to EmpoweredAgent.com will be a “no brainer.” How can he deliver a targeted message to Allstate agents that lets them know that he understands the frustrations that they deal with and has a solution? Can Jeff convince 12,000 Allstate agents to expand their business by simply switching payroll companies?

Their Goal

Engage the 12,000 Allstate Insurance Company Exclusive Agents and educate them about how to overcome industry challenges by switching to a new payroll company.

Jeff had the advantage of using Allstate agents and the Allstate internal blog to promote his product. Since he already had a captive audience, he reached out to wizMotions to design a fun and compelling animated video that touches on the pain points experienced by Allstate agents. He also wanted to demonstrate the improved quality of life agents will gain when their business revenue is increased with EmpoweredAgent.com services.

Realizing that agents may not understand the services, may think that switching payroll companies is a hassle, or that the service offerings may be “too good to be true,” Jeff needed to successfully reach and engage the 12,000 Allstate Insurance Company Exclusive Agents. Showing the agents new ways of expanding their businesses was at the core of his success. Will agents be convinced that by simply switching payroll companies, their businesses and lives can improve?

Our Solution

Present an alternative to the current, frustrating challenges faced by Allstate agents by tailoring a video message directly to them demonstrating the potential for increased revenue.

Since Jeff was bringing a targeted audience to the table, wizMotions was eager to tailor his specific message in the form of an explainer video. By demonstrating to struggling Allstate agents that switching to EmpoweredAgent.com for payroll services would also entitle them to additional, business-booming benefits, the video was a huge success. Agents understood that their lives would be enriched by a quick and easy service switch and the video resulted in Jeff picking up a contract with 37,000 customers!