One of the great things here at wizMotions is that we get to work with a large variety of clients. From small businesses just getting started to long established brands and from non-profits to educational institutions, we serve all kinds of organizations.
We wanted to shine a well-deserved spotlight on some of these clients who are doing amazing things and talk to them about how they are using their animated videos.
This month, we talk to the Oregon State University Alumni Association (OSUAA). Founded in 1873, the association has been in continuous service since that time, serving as the oldest organization on the OSU campus not directly related to academics. A non-profit organization, the group promotes the university and offers a bevy of services to OSU alumni.
Better than Email
The OSUAA needed their videos to serve the dual purpose of promoting their Summer Send-Off events to incoming students and enticing OSU alumni to volunteer at the events. Early Engagement Director for OSUAA Matt Fenstermaker said he chose to go with an animated video because he liked how animation stands out and doesn’t get forgotten about like an email does.
“I was looking for some different ways to advertise/explain this event to students,” Fenstermaker said. “Emails/post with just text get lost so I thought a video would be something different/more appealing to use.”
Part of the reason OSUAA went with animation also had to do with it being a much easier form of video than live action.
“We didn’t have any footage of our events in the past to use,” the early engagement director revealed. “Animation also seemed to be the easier route … not having to find actors, film crew, etc.”
Fenstermaker took a hands-off approach to the video production, simply telling wizMotions what message the organization wanted and who it was aimed at and letting them take it from there.
The main purpose of the videos was to introduce incoming students to OSU Summer Send-Off events in Seattle, northern and southern California and throughout Oregon and let them know how to register for these events and what they could expect to learn while attending them. It also had other goals like informing OSU alumni of the events and getting them interested in volunteering and acting as the Summer Send-Off events home on the OSUAA website.
Fenstermaker told wizMotions that he preferred a story-based approach to the video based on the students’ experiences. wizMotions took this information and created a friendly, welcoming and inviting video explaining what students can expect from their Summer Send-Off experience and prompting them to register for an event on the OSUAA website.
By opting for a compelling animated video instead of plain text, the OSUAA ensured it was able to deliver a message to its target audience that would not get lost amid a sea of emails. If you want your message to stand out and not get lost in the shuffle, click here to schedule an appointment for a free consultation with wizMotions to see how we can help you make the perfect business video.