Their Story

Mark Kreloff is part of the team that developed a mobile app designed to revolutionize real estate transactions, called SQFT. The proprietary app allows a seller to create a professional real estate listing that is advertised on all of the same channels that an agent would use, but for a fraction of the cost. Rather than pay for glossy brochures and fancy (and expensive) broker’s open parties, the SQFT app taps directly

Rather than pay for glossy brochures and fancy (and expensive) broker’s open parties, the SQFT app taps directly in to the places that prospective buyers look for homes-on real estate listing websites. Since the entire process is overseen by a local real estate broker, at no additional expense to the seller, users of SQFT are able to conduct a complete professional real estate transaction without paying expensive agent fees. Struggling to explain to sellers how a complex real estate process could be simplified into one mobile app, Mark contacted WizMotions with the hope that a whiteboard video could convince sellers how easy the app is to use.

But, can a short video be powerful enough to break down the traditional real estate transaction and instill confidence in sellers about the process?

Their Goal

Transferring the power of the real estate transaction from the agent into the hands of the seller in order to save big money without much extra effort.

The real estate industry is rooted in traditional and the real estate process has not experienced very much disruption. With the introduction of SQFT, Mark and his team hoped to break down barriers within the industry and empower sellers with tools to conduct professional and binding transactions from a mobile device for a fraction of the cost.

Is it possible to effectively convince real estate sellers on a large scale that they can successfully sell their own homes without the use of expensive real estate agents functioning as middle men?

‘’We increased sales 500%’

We increased sales 500%. We were able to explain a complicated solution to a big problem to potential users and we looked cool in the process. Thanks to wizMotions!
– Mark Kreloff @ SQFTX.com

Our Solution

Develop a whiteboard video that breaks the real estate transaction down into easy to understand, manageable parts that makes sellers more comfortable.

With the understanding that the real estate industry can appear to be complicated to the average home seller, WizMotions crafted a clean and simple whiteboard video that demonstrates how easy the process can be with the use of the SQFT mobile app. A personable character guides the prospective seller through the real estate process and assures the audience that the transaction is overseen by a real estate broker. Emphasizing how much money can be saved with

A personable character guides the prospective seller through the real estate process and assures the audience that the transaction is overseen by a real estate broker. Emphasizing how much money can be saved with use of the app is the convincing message that sellers need to begin the SQFT listing process.

The results are outstanding. Following the launch of the whiteboard video, SQFT mobile app sales have increased by 500% and sellers across the country are now saving thousands by using the mobile app.

Project Breakdown

• Concept: created by wizMotions
• Artwork & Design: designed by wizMotions artists
• Tone & Style: Story-based with cartoony characters
• Video Production: by a wizMotions animator

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