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 So, You Want An Explainer Video…Our Most Frequently Asked Questions

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In 2009, an unknown startup had a vision of how their product could help people to organize all of their digital files across several devices and share those files with others simply and easily. A new concept, Dropbox decided to use an explainer video to demonstrate how the product solves a real problem. That 2 minute and 17 second video was viewed over 30,000 times per day for several years and allowed Dropbox to grow at exponential rates.

Of course you would like your business to achieve the same level of success as Dropbox. A big part of explainer video success is the explainer video production company and whether they recognize that the whole is greater than the sum of the parts. For a video to be successful, the visuals, script, and length have to work together synergistically.

This is why choosing the right company is so important.

To help you make that decision we’d like to present to you  a variety of questions we get quite frequently at wizMotions…

Who is wizMotions?

Q.  What is special about wizMotions? There are hundreds of video explainer companies out there. What do you do best? What do you specialize in?

A.  Like any industry, there is no shortage of incompetent video animators trying to make a quick buck. As a result, clients may receive low quality videos that do not do accomplish the desired results.

Here are a few things you should consider when hiring a video animation company:

How is the company represented? Does the company use a well crafted explainer video to promote themselves and attract clients? If they are not good at promoting themselves, how will they promote you effectively? Play our video above to understand what sets our videos apart from the others.

Does the company offer unlimited revisions? A company that is committed to their customers’ satisfaction will offer unlimited revisions in order to get the end product just right. The wizMotions team will not stop until you are completely satisfied with the script, illustrations, message, etc.

Will you be dealing with the actual company performing the work or will it be outsourced? Having to navigate a project to completion using a middle person can be frustrating and may eventually seem futile. Make sure that when you hire a video animation company, you are not dealer with a broker, but the actual company.

Is the company offering original artwork? It may be difficult to believe that original artwork, exclusive to your project, is available at an affordable price, but it is true. Do not settle for less than original. You are building a differentiated brand, and that is difficult to do with ordinary, stock artwork. Even worse, when video production includes stolen images, your business may be at risk.

Q.  We’ve seen templated scripts scattered all over the internet, what makes your script different from those templated ones?

A.  Script writing that taps into the neuroscience of the human brain and compels and converts is the only way to develop an effective explainer video. Templated scripts force your product or business into a cookie cutter script without any consideration to the way that the human brain processes information. The careful use of certain words has more impact than others. And strong calls to action are a must. Our script writing team possesses rare skills that convert a video into a selling machine.

Q.  What is your company’s perfect or dream client?

A.  If you have a business or product that you are excited to share with the world, you are our perfect client. The wizMotions team loves to take on challenges and we work with anyone, under any timeline and with any type of product or service. Our repeat clients include real estate brokers, eCommerce stores, freelancers, lenders, attorneys, non-profit organizations, public service announcements, and many more. Each client presents a different objective and each leaves satisfied with the finished product.

Q.  What is your company’s dream project?

A.  Clients who have difficult or complicated messages that need to be simplified are our dream projects. The WizMotions team feels that some communications can only be effective through video and we are the company to handle those tough situations.

Q.  Can I see sample scripts and storyboards of some of your existing videos?

A.  We love sharing our work of course, all available at the following links:

https://vimeo.com/wizmotions

http://www.wizmotions.com/portfolio/

Q.  Can I trust you not to run away after paying a down payment?

A.  Firstly, we are NOT a middle person or broker. The wizMotions team of full time professionals is dedicated to producing amazing work. We have completed thousands of videos for companies such as McDonalds, Google, Kaspersky, and CBS. Our reputation means everything to us and we rely on repeat business.

Our immediate and consistent communication throughout the process will demonstrate our ongoing investment to you and your project.

Q.  How do you usually approach the creation of a video?

A.  While the process is slightly different for each video style we produce, we use a comprehensive 5 Step Process that is customized to your project’s individual needs.

  1. Discovery. Our team provides access to our online project management system. Our system allows seamless progress updates to ensure effective communication with our team at any time. A Creative Brief questionnaire will be sent to you to kick off the process. The questionnaire will dive into your company, target market, message, product or service and provide our team with the appropriate information to ensure the video will hit the viewers’ hot emotional buttons and compel action.
  2. Video Script & Storyboard. If you are relying on our professional team of experienced script writers to craft your video, we will work on an engaging script and divide the content into scenes. We will clearly communicate our plan for each illustration and animation. If you are providing a script, we will divide it into scenes and add illustration and animation. We welcome illustration ideas for scenes and characters so that we can capture your unique vision.
  3. Visual Storyboard Design & Artwork. This is where it gets exciting as your product starts to take shape and come to life. One of our highly qualified artists will create 100% custom illustrations for every scene of your video and you will be able to see and review all of the artwork.  WizMotions provides unlimited revisions of our custom artwork, so you are guaranteed to be pleased with the final product.
  4. Voice Over Recording. Even with the perfect message and high quality art, a bad voice over can send the wrong signals to your audience. With WizMotions, you don’t have to worry about shoddy voice overs. Our team of 25+ voice over superstars have provided sample clips so that you may listen to and identify the voice that best suits your important message.
  5. Video Production & Final Preview. The cumulative efforts invested in your project now bring us to the final and most exciting phase. Your animation will be completed and proudly sent to you for previewing.

Q.  Can you provide a sample of the Creative Brief questionnaire?

A.  We are happy to provide the Creative Brief to each and every client as a way to organize your plan and goal.

Q.  How many conceptual ideas will you present prior to scripting stage?

A.  Following receipt of the completed Creative Brief, we are happy to schedule a call with each client to ensure that visions are aligned. Following the call, we will begin to provide the deliverables for comment and approval.

Q.  How involved will I or can I be in the process?

A.  Clients are encouraged to be as much a part of the process as they would like to be. Our project management system allows clients to be active in the process on a daily basis.

Q.  Who will I be in contact with throughout the duration of the process?

A.  You will have a dedicated project manager who will handle your project throughout the entire process. 

Q.  How will I get updates – through email?

A.  Email is outdated and inefficient.  We never use it.  Project updates will be delivered through the a project management system called Basecamp.  All project files and updates are kept in your Basecamp project, available for you to check at any time.  No more confusing email threads or searching for emails.  Online communication has come a long way!

Q.  Will the updates of the video itself be in the form of Youtube or Vimeo links that you send in an email?

A.  We use our own proprietary video player to show you previews of your production along the way.  We simply send you a link to click on and it will open a window that will play your video.  It’s pretty neat!

Q.  Do you have access to international landline or do we use a software like Skype to converse?

A.  To keep everything easy and organized we like to keep all communication within our Basecamp project management software.  It’s easy and fun to use, and you can check on your project at any time.  Of course we are available to chat by phone at any time.  We pride oursevles on meeting communication expectations and we will always find a convenient way to exchange the information needed.

Q.  Do you accept international clients?

A.  We enjoy working with clients from all over the world. In addition, we are happy to provide videos in any number of languages.

Q.  Considering the timezone difference, can I schedule a call/meeting to discuss the animation after work hours? Will you be available for communication during weekends?

A.  We do follow standard US working hours (9am – 6pm Eastern) however we value our clients’ busy schedules and different time zones and we ensure that communications will be convenient for you.

Q.  Before moving to the next stage of the process (ie. scripting stage to illustration stage) do we sign a document that states that no revision can be made after the stage has been signed-off?

A.  Part of the ongoing communication throughout the stages of the creation process will require approval of one part before advancing on to the next step. Should it be necessary to go back and revise previous stages, additional fees may be incurred. Each step is clearly defined; however, and every opportunity for revision will be provided before moving forward.

Q.  How many major and minor revisions are allowed per process (eg. script writing, animation, illustration etc)?

A.  WizMotions allows for unlimited revisions throughout each stage of the process to ensure absolute satisfaction and effectiveness of the final product.

Q.  Can you give a general price range for a 60-seconds 2d animated video?

A.  We can do even better than that. Use our quick and easy custom pricing calculator to determine the exact price of your next video project. No guesswork involved.

Q.  How do I pay? Can I pay MasterCard, Visa or Paypal? How will that work? Are you going to send an invoice? Use a service like Payoneer or Stripe?

A.  We are PayPal Verified and we gladly accept PayPal, Visa, MasterCard, Discover, and American Express. If you prefer we also accept check or bank transfer as well.  We are pretty flexible.

Q.  How do I know my payment and my account will be secure?

A.  Our website is secured by an SSL certificate, ensuring that your payment is safe and secure.

Q.  Do I pay a down payment? 50% before the project starts? What are your payment options?

A.  All projects that are less than $500 are required to be paid in full upon ordering. If your project will be over $500, we offer the option to pay 50% during checkout. We understand that situations occasionally occur that result in a project being canceled, but we want to be sure that our team members are paid for their hard work, even when a project is canceled. If you have any concerns about the quality of our work, we are not only completely transparent about pricing and process, but we require your review and approval every step of the way. We do not proceed to the final video production unless you are ready.

 

Which Explainer Video Style Should I Choose That Will Help Me Reach My Business Goals?

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Marketers who use video as part of their marketing campaigns experience revenue growth 49% faster than campaigns without videos. That statistic alone makes a strong case for creating a marketing video…

…but NOT all explainer videos are created equally!

And while one video style may yield earth shattering results for one business, it may be a complete dud for your business. If different types of videos have been swirling around your head and have left you with paralysis by analysis, you have come to the right place.

The primary key to an effective video is to select the video style that best fits your business marketing objectives and target audience.

Here are few different video styles we create here at wizMotions…

  • Whiteboard Animation
  • Whiteboard Animation RSA-Animate Style
  • Graphics Animation (aka Motion Graphics)
  • 2D Animation
  • Cut Out Animation
  • 3D Animation
  • Kinetic Typography
  • Live Actors & Spokespersons
  • Screencast

Now, let’s dive in and talk about each video style and how they can work for you.

Whiteboard Animation

Imagine a compelling storyteller captivating an audience and holding their undivided attention for two minutes or more.

Now imagine this…

Let’s say you’re lost and asking for directions and you have 2 options…

  1. You found a piece of paper with a map.
  2. You have blank paper and you give a pencil to someone to draw for you the specific directions.
    Which would be easier for you to know where to go?

That’s the purpose of a whiteboard animation video with the hand drawing on the screen. To drive human minds and viewer’s attention as the hand moves.

Whiteboard animation is the ultimate storyteller and this type of video allows the story to unfold in front of the viewer’s eyes. A demonstrative and engaging style of video, it can be used to convince an audience of the uses of a product or the value of a service. Whiteboard animation videos almost always include a strong and compelling call to action.

PROS

  • Holds audience attention through storytelling and visual processing.
  • Simplifies complex ideas or technical information.
  • Allows audiences to relate to the story’s characters.

CONS

  • Once the characters are drawn, they do not move or interact with other characters.
  • Characters are one dimensional, so the message must be strong.
  • Viewing the hand draw the video may become a bit distracting.

Whiteboard RSA Style

Unlike a standard whiteboard animation that presents each scene in a standalone format, the RSA style begins with one scene of illustrations, then adds another and another until all of the scenes build on one another to create a collage. With an RSA style whiteboard video, one scene is subsequently added to another to deliver a cohesive end product.

PROS

All the benefits of whiteboard animation above plus…

  • Various concepts are tied into one main point or call to action at the end.
  • Produces an end result that is highly aesthetic.
  • Complete picture is presented to the audience on one screen.

CONS

  • Images tend not to be as simple as traditional whiteboard.
  • Delivers large amount of information very quickly.

Graphics Animation (aka Motion Graphics)

Commonly used when the intended message is technical in nature, graphics animation videos do not involve storytelling, but rather drive a direct message to the audience. Businesses who seek to explain numbers and statistics to their target audience use graphics animation to explain the numbers in a format that involves moving visuals.

PROS

  • Simplifies technical subject matter and numeric based messages.
  • Focuses on delivering a clear, concise message.
  • Utilizes memorable visuals that stick with the audience.

CONS

  • Does not flow nice with storytelling.
  • If not professionally scripted, may oversimplify important concepts.
  • When graphics are not custom, they appear to be “stock.”

A professionally created graphics animation video is best suited for the following:

  • Financial industry reports.
  • Startup companies seeking investors.
  • Tech industry companies who want to establish credibility.
  • Non-profit companies demonstrating research.

2D Animation

Two dimensional (2D) explainer videos are commonly referred to as cartoon animations and have become a popular video choice. Telling a story that is meant to engage the audience with lightheartedness and humor is most effective with 2D animation videos. Since childhood, all of us have seen at least a couple of Disney or Pixar type movies. Our fond relationship to these childhood movies extends to other 2D movies, making this type of video a great choice for maximum engagement.  If you are looking to deliver a message or call to action in an indirect way, 2D animation will get the job done.

PROS

  • It’s fun and includes familiar characters.
  • The message tends to resonate more when delivered by 2D characters.
  • Humorous storytelling makes for a memorable video.

CONS

  • Does not deliver a technical information effectively.
  • May be difficult to follow without professional script writing.
  • Appeals more to emotion and less to reasoning.

Industries that will benefit the most from 2D animation videos are those that:

  • Advertise heavily on social media.
  • Have a simple message to deliver.
  • Seek to add a humorous component to their marketing.
  • Need to create a personal connection with their audience.

Cut Out Animation

A traditional video technique involving two dimensional animations enhanced with cut out props and scenes in the form of digitized images. Cut out animation can create the look and feel of decisive movements while using a 2D style. South Park episodes are a popular example of the effective use of cut outs in animation.

PROS

  • Static scenes have the illusion of motion through cut outs.
  • Tends to be less expensive than 2D animation.
  • Layering can add to the message throughout the scene.
  • No distractions due to hand drawing from Whiteboard Animation

CONS

  • Motion is choppy, not smooth like other types of video.
  • Facial expressions and movements are limited.
  • Not colorful

3D Animation

3D animated marketing videos are visually amazing. It’s the Ferrari of all other video styles. Depending on your business’ budget, this style can deliver an impressive mark on your industry. 3D Animation uses uses the illusion of depth perception to add a third dimension to characters and backgrounds, 3D animation videos deliver messages with lifelike characters or objects.

PROS

  • Characters are more lifelike.
  • Background and characters are realistic and more detailed.
  • Video is highly professional and viewed as a movie.

CONS

  • Tends to be more expensive
  • May have a longer turnaround time.
  • Professional script writing and consultation is a must.

When budgets permit and large impacts are required, the following examples are perfect uses for 3D video:

  • Car dealership & automotive explainer videos
  • Business to Business (B2B)
  • Business to Consumers (B2C)
  • Book or movie trailers.
  • Introductions for large scale presentations.
  • Trade show displays.

Kinetic Typography

Using powerful words in motion is what kinetic typography videos are all about. Creating a visual message with words that vary in size, color, and font that fly, float, expand, shake, and turn keeps your audience engaged while solidifying your message. With a strong script and convincing voice over, kinetic typography can pack a visual punch.

PROS

  • On the more affordable end of the video spectrum.
  • Words in motion capture and hold the attention of your audience.
  • Use of words and colors that are brand specific creates brand awareness.

CONS

  • No storytelling component.
  • Works better when used as an intro sales message.
  • Script must be succinct and include “Power Words” to be effective.
  • Words are the only visual (no graphics/characters).

If your business fits the following criteria, kinetic typography may be the best choice for you:

  • Startup business on a budget that wants to incorporate video marketing.
  • Business that makes presentations and wants to capture attention.
  • Direct call to action messages that do not require characters.

Live Actors & Spokespersons

Do you feel that animations will not communicate your message as well as a live spokesperson? Live actor spokesperson videos add the human element to any video and create a scenario that is directly relatable. A live actor will deliver your script to explain, demonstrate, and communicate your message clearly.

PROS

  • Live actor gives credibility to the message.
  • Products are easily demonstrated.
  • Facial expressions and voice inflection are authentic and convincing.

CONS

  • Although effective for demonstrations, not as effective for storytelling.
  • Broad target audience may not relate to the actor.
  • Additional costs may be incurred for retakes. Other video styles allow for unlimited revisions, but since this style involves live people, filming outside of the scope is an upcharge.

If your business needs the following, creating a video using a live actor spokesperson may be a viable option:

  • A product demonstration.
  • Consumer education.
  • A conversational discussion about a business or brand.
  • An authority in the industry or customer vouching for your business.

Screencast

expl

Showcasing your product or service with a capture of your screen or smartphone is a compelling way to show your audience exactly how something works. Typically the longest type of explainer video, screencasts take the user through the process of using a product or service.

PROS

  • Demonstrate actual digital products or applications.
  • Provide a detailed “how to” video that is a useful tool.
  • Show off the features of a product, creating user confidence.

CONS

  • Functional video medium with no room for storytelling.
  • Does not work well as a branding campaign.
  • Usually requires a follow up video.

If your business is offering a “try before you buy” campaign, screencasts are effective at breaking the ice with potential users. If your website needs to demonstrate an app or software package, screencast videos will create a familiarity with the digital product.

Now that you are clear on the many types of explainer and marketing videos available and which one will serve your objectives, use our video pricing tool to create your video project guidelines and put your video marketing in motion.

Still not sure what animated video is right for your business? Click here to watch this video

 

DIY Video Studio – The Ultimate Video Equipment Guide

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Whether you are operating an online consulting business, eCommerce store, or a local retail location, one thing is certain- your business needs at least one video to be discoverable online.

Consider the following:

Using the word “video” in a marketing email subject line increases opens by 19%.

By 2017, 74% of all internet traffic will be video.

Online video now accounts for 50% of all mobile traffic.

Social media posts including videos boost views by 48%.

59% of senior executives prefer to learn about professional topics through video, rather than text.

The research is compelling and the message is clear- If your business marketing mix does not include the use of video, you are missing out on huge opportunities.

Create a DIY Video Studio

diy-studio

Is your marketing budget on a shoestring? No problem.

Set up your own video studio in your office, conference room, a hallway, or even a walk in closet. The secret is to piece together all of the necessary components and your audience will never know the truth about the location of your studio.

  • Use a backdrop. Shooting video in front of a solid background creates the most professional look on a budget. Painted walls can create a glare and are not recommended. A roll of seamless paper taped to a wall will do the trick.
  • Use studio lights. Overhead lights throw shadows across faces in a way that screams amateur. Three well placed lights will give the appropriate amount of light for the video shoot. Block out natural light and overhead light. FancierStudio is a great place to get packages on lighting kits and backdrops for less than $200.
  • Control sound. To avoid the echoes of an empty room, you may need to dampen the sound to create a professional video sound. Be sure to turn off ventilation vents and invest in sound dampening material.

 

Let’s Get Shooting

video-cameras

Choosing a Camera

If you have decided to invest in a professional camera for ongoing use, consider one of these options for professional quality with a cinematic blurred background:

Keep in mind that although DSLR cameras are the best when it comes to versatility, they sell as “body only.” So, in addition to the DSLR camera, remember that you will have to purchase various lenses as well.

Choosing a Microphone

Lavalier microphones are small and clip onto the speaker’s shirt. If the talking head plans to move around or demonstrate a product, lavaliers are great because there are several inexpensive wireless versions. Placement is everything with these microphones, though. They should be placed about six inches below the chin and have an unobstructed path to the mouth for the best sound.

Here are a few of our favorite options:

Shotgun microphones are a bit simpler, especially if your studio space is permanent. When the shotgun mic is set up, speakers can easily shoot videos on the fly without much mic prep or testing. The shotgun mic isn’t visible and delivers a clear sound without having to be as close as the lav mic. If this mic will work best for you, consider the following:

  • Rode Videomic Shotgun Mic
  • Sennheiser MKE 600
  • Audio Technica AT897

Add Finishing Touches with Software

The difference between an amateur looking video and a professional one is the detail and attention that is put into the editing, the voiceover, the screencast, and any other graphic additions or touches. With the right tools, your finished product can look like a million bucks, even on a budget.

Video Editing Software

Editing your video is more than just arrangement and trimming. Simple footage can be transformed into dynamic and compelling content with a few creative tools.

video-editing-software

Additional Video Graphics

If additional graphics or screenshots would take your video to the next level, a few tools are perfect for adding additional visual interest.

video-graphics

There are limitless options when it comes to creating your own videos for business marketing purposes. This ultimate guide was designed to narrow your search and get you started. In addition to professionally made explainer videos, every business is wise to invest in creating a personal connection with their audience through the use of ongoing videos.

 

2D Animation VS. Graphics Animation- What’s The Difference?

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Think about your own internet habits and videos most likely get you clicking more than other advertising mediums. 62% of businesses who use video have experience increased organic traffic. 76% report that explainer videos provide a positive ROI.

Understanding that an explainer video is an ideal marketing choice for your business is only the first step. Now, the question is, what is the difference between 2D animation and graphics animation and which one will be most effective for your customers?

Let’s navigate those important questions…

What is 2D Animation?

Two dimensional (2D) animation, also known as cartoon animation, is a popular explainer video style for several reasons:

  • Relatable characters. Choosing characters style that are similar to your target audience helps potential customers relate to the message that is being conveyed. Since the characters have movement and dialogue, a realistic message is communicated.
  • Engaging story lines. 2D animation videos are story driven. By crafting a scenario that will engage the audience, it becomes clear what the product or service message is, even though it may not be directly spelled out.
  • Personal approach. Audiences tend to feel more connected to the message on a personal level, when 2D animation videos are executed correctly. The characters and story line appeal to emotions, not just reasoning.
  • Humorous component. Oftentimes, quirky characters and engaging story lines include an element of humor. The humorous component makes the video more memorable and also encourages social media sharing.

Even this screenshot of a 2D animation video for College Hunch entices you to find out what in the heck is going on.

2d-animation

What is Graphics Animation?

Graphics animation is a popular video style commonly used when the message is a bit more technical in nature. Imagine explaining high level statistics with 2D characters. Although graphics animation does not involve a story line, the style is effective for the following reasons:

  • Message driven. Well-crafted graphics animations pack a powerful explanatory punch. Emphasizing an overall message, rather than a storyline, these videos drive home the intended point.
  • Simplifies technical subjects. No matter how complex the subject matter is, every subject may be easily explained with a graphics animation video within a matter of seconds.
  • Converts numbers into visuals. Explaining numbers to non-numbers people is a challenge. Converting numbers into moving visuals that communicate a message allows for artists, accountants, and everyone in between to understand statistics and figures.
  • Effective for B2B. Graphics animation videos are great for pitching or explaining tech products, research results, or other subject matter that relies on numbers and graphs. Commonly used for business to business presentations or marketing campaigns, these videos bring boring numbers and graphs to life.

Demonstrating technical products, such as Direct Call, within seconds becomes a breeze with a graphics animation video.

graphics-animation

Which Video Style Is Best For Me?

When considering your product, your audience, and the intended message, are you struggling to decide which style will most effectively reach and inspire your audience? Take this quick quiz to better understand which explainer video style is right for your project.

yes-no

If you answered “Yes” to any of these questions, consider using a graphics animation video style.

If you answered “No” to many of these questions, 2D Animation may be the best choice for your video.

 

[FACTS & STATS] The Secret Psychology Of Why Explainer Videos Work And Why Your Business Needs At Least One

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Did you know…

  • According to InternetRetailer.com, up to 85% of people are more likely to buy a product if they first saw an animated explainer video.
  • Dropbox grew from 0 to 1 MILLION users in a short 5 years, on their website they had just a logo and an explainer video.
  • Another company, called CrazyEgg, added animation video to their site and increased conversions by 64%

Watch the Video Version of this Article:
We were asked many times from our subscribers what makes animated videos a more effective option than a traditional video presentation?

Most of these reasons are related to psychological factors. People buy for emotional reasons, never logical.

Pattern Interruption

Let me explain…

As soon as someone start watching an explainer video, it grabs their attention big time because in their brain it creates what we call “pattern interruption”.

Now imagine this… you’re among a group of people and you clap your hands ONCE but really loud.  What do you think would happen?

Apart from the fact that they’ll think you didn’t take your pills, most likely everyone will pause and turn to you with a weird look to see what’s going on, right?

You have their attention because something unusual just happened that people didn’t expect. That’s an example of a pattern interruption. The same goes with explainer videos; it gives people the “unexpected” touch they need to give their 100% focus — at least for the first few seconds.

We’re all visually wired

Next, what keeps the momentum and engagement going is the fact that we’re all visually wired and engaged to signs, graphics, etc.

In fact, studies have shown that 50% of our brain is involved in visual processing and 150 milliseconds is all it takes for us to understand a visual scene.

That’s why while driving a car you see a red sign with a picture that indicates the road is dangerous from falling rocks instead of using a sign with writing on it that says “BE CAREFUL! FALLING ROCKS!”. That’s because visual processing is in our brain and DNA. We understand visuals much better and faster.

The next piece of the puzzle: Storytelling

Since childhood we’ve been enjoying listening to fun stories. We imagine ourselves in there.

When pattern interruption, visual processing and storytelling are done right, it becomes an ENGAGEMENT cocktail and makes people feel connected with you and feel good about buying from you. That’s why explainer videos work. And that’s why businesses are hiring wizMotions to create engaging animation videos for them.

If you want to get this neuro-scientific methodology implemented into your next video, and do it without costing you a fortune, then click the button below to schedule a 100% FREE No-Commitment Consultation call with one of our business growth specialists.

Whether you want to convert more prospects into customers… make your phone ring more often… or if you just want to explain a complicated idea or product quickly and easily… wizMotions can help!

That’s why thousands of startups, small businesses and Fortune 500 companies such as Google, McDonalds, Kaspersky, CBS, and more choose wizMotions.

Today it’s your turn, so let’s talk!

[REVIEW] Freelancers VS. Animation Companies – The Risks & Dangers To Avoid

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Sure, there are freelancer that claim they can make a high quality explainer video for rock bottom prices, but… are you really getting the best value for your money?

Let’s take a look at a few scenarios of how things can go wrong when hiring a animation freelancer based on offering a good price VS animation company with guaranteed results…

You’ve decided to get an explainer video for your home page. So, you go to one of those freelancing sites. You post a job explaining your ideas and then wait anxiously for you video to arrive.

Finally, you get a message that your video is ready!…

Scenario One: The Case of the Clip Art

You open it up and think… “Well. It’s okay. But I’d really like the character to be holding a sample of my product.”

So, you write the freelancer back asking for changes.

A week later, you get a reply back saying that they aren’t able to do that because they don’t use custom-drawn artwork. The best they can do is paste in a picture of the product and find some clip art from the web that doesn’t flow nice visually with the rest of the other stuff in it.

Even worse, the clip art images they’ve used in your video are copyrighted graphic material from another company that is putting YOUR business into some serious legal risks dealing with copyrighting issues.

Oh, and they’re going to charge you to find and add the new artwork. It’s not a perfect solution, but what can you do?

You need to have your product in the video.

Video Production TIP #1: Don’t hire a freelancer who’ll use clip art or stock photos. Choose someone that creates unique and custom artwork specifically-designed for your video.

At the end of the day, you want your business to stand out from your competition, right? Your video that represents your brand doesn’t deserve to have graphics used in 10,000 other videos.

Scenario Two: The Case of the Confusing Pronunciation

…You are about 30 seconds into the video when you think you hear the name of your company pronounced wrong.

So, you play it back again. You hear it again!

You play it for your friends, and they hear it too.

You can’t have a video with your company name mispronounced! So you write the company asking them to re-do the voiceover.

A week later you get a reply that there are charges for redone voice-overs, and you’ll have to pay again. But they are the one who made the mistake! You don’t really have much of a choice, so you fork over more money for a new voiceover.

Video Production TIP #2: A professional video production company will re-record the voiceover at no charge if the mistake is theirs.

Scenario Three: The Case of the Mismatched Graphics

…You’re watching the video, and about 45 seconds in, the audio track doesn’t seem to match the timing of the graphics on the screen.

When the voice says one thing, the visuals are showing another. The timing is off!

You write the freelancer telling him/her that there’s a problem, and then wait for a reply. No answer.

A few days later, you write again. Still no answer. You want to have the video ready for a big meeting or project deadline as soon as possible, and there is no way you can show this video!

After a week (or two) and no response, you start to panic and begin looking for another freelancer or company to fix your video. It’s going to cost more money than if you had just gone with a reputable company in the first place!

Video Production TIP #3: Always work with a video production company who guarantees their work, and is responsive to messages within hours… not days, not weeks.

Scenario Three: The Case of Having A Video VS. Having The RIGHT Video That Gets Prospects To Say “YES!”

Getting an explainer video it’s an investment for your business, not an expense.

Think about it like this…

You hire someone to create a video for you for $50 but after putting it online, you don’t see any results. What did it cost you? You wasted $50!

Now on the other hand, you hire a reputable animation company to create a video for you that costed you $700 and after putting it online you notice 500% increase in conversion rates …month after month. What did it cost you? Well, on this case it actually increased (and increasing) your business revenue because people find it engaging and they’re learning more about what you have to offer.

We’ve heard many horror stories from our clients who had some really bad experiences with some video animation companies that seem cheap in the short run, but charge you for every single thing, won’t make revisions, don’t offer custom art, and aren’t responsive to your messages.

Now go over to wizMotions.com, and take a look at your options.

You can see clearly exactly what the video is going to cost, and what’s included.

You’re thinking about what type of video to get when there’s a pop-up window with a chat agent. Or, if you want, you can speak to someone live on the phone. Whether you order straight from the website, or on the phone, there is complete transparency.

You know what you’re getting, and how much it will cost.

Within a few hours of ordering your video, you’re assigned a personal project manager. He or she walks you through every step of the process, and with the simple online project management system we’re using, you can check on the status of your video through every step of production.

You’ll be able to approve the script, the artwork, and choose your voice talent from a huge library of artists.

Between two to three weeks later, you get a message that your video is done!

You are so excited. Watching it, you think, “This is exactly what I had in mind!” …and you know that if there were any edits, your project manager would make sure that the changes were made quickly and professionally.

Video Production TIP #4: A  world-class explainer video that is based on neuroscience can double, triple (even quadruple) your business.

A great living example of the above statement is Dropbox. They grew from 0 to 100 million users in just a few months and on their homepage they only had a logo and a great animated video.

When price is the leading factor in choosing a video production company, you can often end up paying more in the long run for a lower quality product.

Here are three tips to help you choose the best company to produce your explainer video.

Change Your Mindset: Expenses VS. Investments

It’s a good idea to set aside between $500-$1000 for a good quality explainer video. Yes, there are companies that can produce them for less, but you’ll be getting clip art or stock photos and lower quality voiceovers and video quality. And the customer service is often lacking. When you consider that quality homepage videos are shown to increase conversion rates by 20% or more, the increased business should offset the initial cost of the video.

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Check out few of more of the many case studies we received from our clients:

Check Out & Verify Authenticity of the Company’s Portfolio

Before you place your order, take some time to review the company’s portfolio. Doing so will give you a good idea of the quality of the videos they produce, as well as the style of the graphics and art.  Specifically, look at the script, the artwork, the music, the editing, and the overall “tone, look, and feel” of the video.

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Read the Testimonials and Verify They’re 100% Real

In addition to looking at the portfolio, also read the testimonials. Obviously, a company is going to put its best foot forward and include only positive reviews. But, if you see dozens and dozens of happy customers, you can feel confident you’re working with a professional company. Also, look at the other clients. Are they high profile, big-name companies? That lends tremendous credibility.  (add link to testimonials here).

In all, choosing a company for your explainer video production is so much more than “Who has the lowest price.” Your video will be a reflection of your business, and you need to make sure that its quality reflects your brand image.

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Google Star Rating"The video looks great, thank you!"

Julian @ Google, HEAD OF LEGAL OPERATIONS, GOOGLE

CBSO Star Rating"The videos did look great and we really appreciate your all of your hard work and help.”

Megan @ CBS, DIRECTOR OF MARKETING, CBS LOCAL DIGITAL MEDIA

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