How to Make an Instructional VideoIf you’ve ever looked up a how-to video, you know how valuable this content is. These videos are also known as tutorial videos, instructional videos or lecture videos, and they’re useful ways to improve engagement, promote a service or teach viewers how to use a product. Instructional videos can widen your brand’s reach and expand its audience by creating informative content that is shareable over the web. Users on social media often share high-quality content among friends, which can increase brand awareness. Ready to implement this content for your brand? Check out our top tips to create a tutorial video below.
What Is an Instructional Video?An instructional video is a tutorial-style video meant to teach or explain a topic to a user. While the subject, tone and style of tutorial videos vary from brand to brand, these videos can provide unique information and help a viewer learn how to perform a task or complete a project. Creating an instructional video can help you reflect that you are an expert in your field and specific niche.
Why Should I Use an Instructional Video?There are three main stages to the buyer’s journey — a process many potential customers take when considering buying a product. The buyer’s journey describes the purchase path that potential customers often follow, including the:
- Awareness stage: During the awareness stage, the buyer becomes aware that they may have a problem or realize they’re missing something that may make a specific task or aspect of their life easier.
- Consideration stage: When a potential customer enters the consideration stage, they further define their problem and consider possible ways to solve or improve this issue.
- Decision stage: As the customer enters the decision stage, they evaluate and compare products, services and brands to determine the right fit for their unique needs.