6 Best Video Marketing Articles of 2017

Table of Contents

Time to take a look back at the year that has gone by and check out the best, most informative and most useful articles about video marketing that can be found on this here internet. This crop of articles includes guides, predictions, glimpses into the future, trends, triumph and tragedy (minus the last two).

If you are looking for useful reads regarding video marketing, check out these six articles:

1. Video Marketing: The Future Of Content Marketing


The title is a bit of a misnomer because video is so clearly the present of content marketing. Although, it’s also the future, so the title is technically still accurate. Anyway, the point is this Forbes Agency Council article takes a good look at the numbers behind video and why it’s such a good medium for content, especially now.

If you still need to convince someone in your business that video is the best way to be marketing, start with this article.

See it here.

2. Video Marketing: The Complete Guide to Creating a Video Marketing Strategy

Thomas Angermann/Flickr

It’s always nice to have a guide for your first foray into video marketing. This guide is about as comprehensive as it comes. It even goes through technical stuff like ISO and white balance and depth of field and all that stuff.

It’s easy to read, easy to navigate and it’ll make video production super easy, too. It goes through the types of videos you should make, how to make your first one, cameras you should use and how to use them, what equipment you need for a studio and how to set one up, editing video, hosting video, the sales funnel for your video marketing strategy and measuring the results.

Check it out here.

3. 4 Exciting video marketing trends for 2018 

Caro Soons/Flickr

This list wouldn’t be complete without a look ahead to what’s coming up next year. This prediction post is actually from back in October, but it’s still a good gauge of where video marketing is headed next year.

Especially interesting is the first entry on the list; projection mapping. It’s probably not something that small businesses would use, but an interesting look, nevertheless, about a new trend that bigger brands are using. Maybe by this time next year it’ll be cost effective for small brands to use, too.

See it here.

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4. Automated video creation startup Wibbitz raises $20M

Simon Davison/Flickr

Wibbitz is maybe the most important new technology when it comes to video. It’s an AI platform that takes written content, matches it with appropriate images and creates short video content out of it. If this technology becomes cost effective enough, it means people won’t have to spend hours editing videos. They’ll just be able to create videos out of their blog content automatically.

The fact that the startup has raised $20 million from backers says people are interested in it. Look for more AI inspired video platforms in the future.

Read the article here.

5. 5 Social video marketing mistakes

David Goehring/Flickr

Knowing what not to do is just as important as knowing what to do and with that in mind, this article focuses on the top five mistakes brands make when using social video marketing. They’re all easily avoidable mistakes, so this article is good to have a peek at while you’re getting your video marketing strategy in order.

The article goes over targeting, bidding, tailoring and more. If you know what not to do, it’ll make you even better at what you need to do.

See it here.

6. 4 Companies That Use Humor in Marketing (And How You Can Too)

Nathan Siemers/Flickr

This one is not exclusive to video, but it features two memorably funny video ad campaigns and tackles a subject that a lot of marketers are a little wary to take on: humor. Of course, humor is really subjective, but if it suits your product, then it can be incredibly effective. You just have to know who to target and how to wield the humor well.

The more you know your audience, the better you’ll be able to tailor your humor specifically for them. Much like dating, if you can make them laugh, you have a much better chance of success. (A successful relationship, we mean.)

See it here.

If you’re looking for more amazing articles about video marketing and video content strategies, you can always just stick around this blog ‘cause we’re constantly putting up helpful articles for businesses. Speaking of being helpful, we can assist you in getting started with your very own animated explainer video. Click here to get started on planning and pricing your very own 2D animation video.

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